When Polls don’t work

15 Feb

Another bit of clear thinking.

Auld Acquaintance

I am always sceptical about polls, and for very good reasons.
They can be fun, they can be informative to an extent, but are open to manipulation depending on what questions are asked, who they are asked of, and how questions are asked.
There are companies who make a pretty good living out of asking peoples opinions on all sorts of things from what foods people like to buy, to political polls on how people intend to vote.
The political pollsters such as YouGov, PanelBase, Ipsos Mori etc will use different methods of polling. Some use face to face polling, some telephone and some online polling. Preferably 1000 people are asked, and the responses weighted according to age,sex, previous political voting, and status.
Some people who have registered as willing to respond to polling will be asked on numerous occasions for their opinion. Some people may never have their opinion…

View original post 1,114 more words

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